Make AI tools recommend your business.

Generative Engine Optimization (GEO) improves how AI tools such as ChatGPT find, understand and present your business. At GO!GEO, we focus that work on recommendations: helping people who need your services discover your company and see why they should contact you.

If someone asks which tax practice or consulting firm to hire, an AI tool needs to connect their requirements with the right business. Your services, people, experience and customer reputation all help explain why you belong in that choice.

We bring those elements together through research, GEO strategy, website development, expert content and your reputation beyond the site. The commercial aim is qualified leads: contacts that fit the work you want to win.

SEO helps people discover your business through search. GEO adds a more specific question: how do AI tools describe your company, and when do they recommend it to someone looking for a provider?

The work overlaps. Google says the same SEO fundamentals apply to its AI Overviews and AI Mode. AEO, or Answer Engine Optimization, makes information easier to extract and use in answers; we include that within the wider GEO strategy.

Your existing SEO supports discovery. We add research into supplier recommendations and develop the service, expert and evidence pages that support a buyer’s decision.

We start with a business decision: which service you want to grow, who should buy it and why they should choose you.

We test realistic buyer questions, study the providers AI tools recommend and examine your website and external reputation. That gives us the basis for a strategy and a concrete plan for the website, content and wider digital presence. We implement the agreed work and repeat the questions to track change.

For ChilliTax, the owner’s three service priorities and the practice’s capacity shaped the website plan. That is the point of the research: it should change the decisions we make and the work we deliver.

Start with the work you want more of, the clients you can serve well and the expertise that gives them a reason to choose you.

Years of experience, customer relationships and successful projects are valuable assets. We look at how well that trust is represented online and how clearly it connects to the service a buyer needs.

A strong service page brings that connection to life: the client’s problem, your approach, the people doing the work and a relevant example. Your existing reputation becomes a useful starting point for the next customer.

Knowing your name and choosing you for a specific job are different tasks. A supplier recommendation has to connect your business with the buyer’s service, market and requirements.

In ChilliTax’s September Snapshot, all five AI tools correctly identified the business and described it positively. The report recorded no corporate-tax recommendations across 25 sampled answers. That contrast helped focus the work on the services the owner wanted to grow.

Outfit7 reported the same problem with Talking Tom & Friends: AI knew the company but overlooked its games in discovery questions. After changing its website content and external presence, Outfit7 reported a 357% increase in traffic from AI over six months. Read Outfit7’s published case.

That is what we work toward: putting your company among the providers AI tools recommend for the work you want to win.

We research buyer questions across all five AI tools, study the recommended companies and build a strategy around your strengths. Then we develop the website, expert content and external evidence, and measure how the answers change.

Each AI tool makes its own selection. Our responsibility is the quality of the research, strategy and implementation, followed by sustained testing and improvement. We focus on questions asking for three to five providers and track whether your business is included.

Your existing website may be the right foundation. We first look at what it does well and what needs to change for buyers and AI tools to understand your business.

Sometimes that means clearer service pages, stronger expert content and better structure. Sometimes a rebuild is the sensible choice. GO!GEO can build the site or provide the strategy, page architecture and quality checks for your developers.

We agree the page plan and scope before implementation. In either route, the goal is a website that presents your business clearly, gives people good reasons to contact you and makes the important information accessible to AI tools.

They help a prospective client see your business through someone else’s experience. They also give AI tools information beyond your own website.

A client review can explain what working with you was like. A professional qualification establishes specific expertise. A partner’s project page can show the role your team played. We choose sources for what they help a buyer understand.

We develop the relationships and material behind those sources, then connect them to your services, people and projects. This is Off-Site Authority: building a stronger, verifiable reputation beyond your own website.

Timing depends on the reputation you already have, the work your website needs and how your clients make buying decisions. We establish that starting point before planning the work.

GEO Launch typically takes about three months for a focused practice and about four months for larger engagements. Growth follows in strategic cycles of at least six months, so we can track recommendations and keep improving the website, content and external reputation.

Those are the implementation and improvement periods. We assess the flow and quality of enquiries against your own sales cycle and the measurement setup agreed for your project. See timelines and scope by package.

GEO is especially relevant when buyers research expertise before choosing a provider, you have valuable experience to show and your team is ready to put a strategy into practice.

That is why we focus on established professional services and other B2B companies where trust matters to the decision. A recommendation can introduce the buyer; your expertise and the way you present it give them a reason to take the next step.

We also look at your priorities. An urgent short-term sales target or a purchase driven mainly by price and availability may call for another channel first. The Audit gives us a useful starting point for that conversation.

We follow the path from recommendation to contact, qualified lead and signed client. Each stage tells us something different about how the work is helping the business.

A consistent set of buyer questions tracks recommendations. Website referrals, customer conversations and CRM records help connect that discovery with actual enquiries. A qualified lead meets the service, market and buyer criteria we agree with you.

We distinguish recorded referrals, sources reported by the client and enquiries whose origin is unknown. Detailed enquiry and pipeline attribution is an optional service in the Small Business and Midmarket programmes; we agree the setup and data access as part of the scope.

GO!GEO combines personal strategic leadership with the team to carry out the work. Andrej Slabinsky has worked in marketing since 2004; our content and engineering expertise connects the strategy to your website, expert content and reputation beyond the site. We take responsibility from research through agreed implementation and ongoing improvement, focused on qualified leads.

We start with the services you want to grow and the clients you want to win. We test how those buyers look for a provider, examine the companies AI recommends and turn the findings into decisions about your website, content and external evidence.

Andrej Slabinsky leads the strategy, supported by content and engineering expertise. We can build the website ourselves or guide your developers. After launch, we keep measuring recommendations and improving the work, with the quality of enquiries as the commercial test.

An early academic milestone was the paper “GEO: Generative Engine Optimization,” first posted on arXiv on 16 November 2023 and published at KDD 2024.

The original research explored ways to improve visibility in generated answers. The commercial opportunity is to connect that visibility with the services buyers need and the decisions that lead to contact.

GO!GEO brings established experience in strategy, content production and website development to this work. We study how AI tools make recommendations, apply what we learn and keep refining the result.