The team behind GO!GEO
The people responsible for your GEO optimization.
GO!GEO is a Generative Engine Optimization (GEO) agency whose founders bring over twenty years of experience in strategic marketing and B2B communications. We help companies build a new source of qualified leads by getting recommended when potential clients ask AI assistants like ChatGPT who to hire. Our work combines business strategy, expert content and website development with hands-on experience using AI in marketing and content production.
You work directly with the people leading the project.
Andrej leads your GEO strategy and coordinates the research, content and website work. Andrii leads engineering. Yanina brings the agency more than twenty years of B2B communications and experience introducing AI into production teams.
Andrej Slabinsky
Andrej has led strategic marketing and website projects since 2004. He has worked with business owners and sales teams in different countries to understand which content brings suitable leads and what needs to change to attract more of them.
At GO!GEO, Andrej works with you to define which clients you want to attract and which services you want to grow. He then leads the team’s work to help those clients find and choose your company through AI recommendations.
Yanina Zinchenko
Yanina has more than twenty years of B2B marketing, PR and corporate-event experience. She has built and led teams producing content every day.
From early 2023, she led the testing and adoption of generative AI in the team: researching topics, developing scripts, producing voiceovers and training colleagues to use the tools well.
Andrii Kulakov
Andrii builds websites and digital products, including the published mobile game Cat and Ball. He leads GO!GEO’s engineering and technical implementation.
He develops websites that help AI assistants understand and recommend your business, and give potential clients clear reasons to choose you.
We use content to attract potential clients and sales feedback to improve the marketing.
We have produced content that attracted substantial audiences, then worked with business owners and sales teams to understand which enquiries it brought and how to attract more of the right clients.
Andrej’s work has included tracking links from videos to landing pages, analysing existing CRM records and reviewing feedback from sales teams. Those findings guided changes to content, offers and the pages prospective clients reached.
- videos exceeded one million views each.
- 103
- videos exceeded 100,000 views each, including those 103.
- 386
- YouTube Silver Creator Awards earned by the teams.
- 3
We put generative AI to work in our production teams in early 2023.
Within months of ChatGPT’s public launch, we were integrating AI into research, topic development, scripts and voice production. We tested applications, trained the team and worked out where each tool could improve the process.
Two business channels each reached two videos a day.
On one of them, most videos passed 100,000 views, and many reached millions. AI-assisted research, script development and voice production helped the team sustain the output, with people developing the stories and making editorial decisions.
We trained the team to use AI for topic research, scripts and voiceovers.
Yanina led application testing and team training, building the useful tools into daily production. Andrej handled technical integration and analysis, connecting the marketing work with enquiry data and sales feedback.
We bring that practical experience to your GEO project.
We understand how to develop a marketing strategy, build the website and content it needs, and use the response to improve the work. GEO brings those capabilities together around a new source of clients: AI recommendations.
We are based in Slovenia and work remotely with companies internationally. Andrej’s experience includes collaboration with owners and sales teams in Dubai, Miami, Moscow and Kyiv, both on location and remotely.
Our projects show how we turn decisions into results.
Andrej and Yanina have worked together for around sixteen years. Their projects have required commercial judgement, partner relationships and the organisation to carry demanding work through to completion.
Publishing · 2022–2023
A first edition of 15,000 copies sold in about fifteen days.
They organised the publication, production and distribution of Pavlo Vyshebaba’s poetry collection during wartime. A second print run brought the total to 35,000 copies printed.
See the publishing story and original credits →Tourism strategy · 2011
They took a city’s tourism strategy into implementation.
The work combined an international forum, business and public-sector partners, and a destination identity formally adopted by the Kerch city council.
See the strategy, roles and public sources →Koktebel Jazz Festival · 2004–2011
Andrej brought sponsors and partners behind a major cultural event.
As General Producer, he held responsibility for budgets, sponsor relationships and delivery as the festival became a nationally covered event.
Explore his work at Koktebel →Website engineering · GO!GEO
Andrii turns the strategy into a website people can use.
His work connects site architecture, readable content, structured business information, accessibility and technical checks before release.
Meet the person leading implementation →
A conversation with a business owner helped set our direction.
GO!GEO grew out of MEDIABURO, our content-marketing agency. We focused the business on Generative Engine Optimization in September 2026, bringing our existing marketing, content and website experience into the new specialisation.
In May 2026, Andrej spoke with the owner of HealthyStudio512 Apartments in Kotor. Her boutique hotel had an excellent reputation, but most bookings came through Booking.com and Airbnb.
She told him that, about ten days after a new website went live, international travellers, including visitors from Australia and the United States, began contacting her directly and saying they had found the property through ChatGPT.
The commercial opportunity was clear: customers were using AI to choose providers. Established businesses needed to make their expertise and reputation understandable in this new way of finding a supplier. That became the focus of GO!GEO.
Read the full story →
Let’s talk about the clients you want to reach.
We’ll show you which companies AI assistants recommend for your priority service and where your business stands. If we see a worthwhile opportunity to work together, you’ll receive a concrete proposal with the scope and price.
Start with a Free AI Visibility Audit, followed by a short findings presentation.
Explore GEO services and pricing →