Yanina Zinchenko
Co-founder, GO!GEO
Yanina has more than twenty years of B2B marketing, PR and corporate-event experience. She builds the teams and production processes that turn a company’s knowledge into content people want to watch and read.
From early 2023, she led the team’s adoption of generative AI. She tested applications, trained colleagues and helped build a production process that delivered two videos a day on each of two business YouTube channels. On one of them, most videos passed 100,000 views and many reached millions.
She helped build a daily production process for videos people wanted to watch.
Within months of ChatGPT’s public launch, Yanina was already introducing generative AI into the team’s production work. From early 2023, she led a structured programme of testing applications for research, scripts, voice, images and video.
She taught colleagues how to use AI assistants to develop topics and scripts, and introduced generated voiceovers into production. The team learned which tasks each application could handle and how to review and improve its output. This helped make a pace of two videos a day possible on each of two business YouTube channels. On one of them, most videos passed 100,000 views, and many reached millions. The production process had to support both regular output and stories that held an audience’s attention.
Across their work together, Yanina and Andrej built two content-production operations with a combined team of 15–20 people, including remote staff. Yanina led daily production and team adoption of AI; Andrej led strategy, technical integration, publishing and performance analysis.
She hosted I LOVE DUBAI and organised the team behind it.
The Russian-language media and community project connected a YouTube channel with seven other social platforms. Yanina worked as host and content producer while directly organising the team behind the output.
The founders’ active work on the project was around 2022–2025. The channel’s accumulated YouTube views reached 196 million by October 2026.
What this brings to GO!GEO
Experience in turning expert knowledge into a sustained body of useful content, with a workable production process and clear responsibility for delivery.
Twenty years of working with business clients
She has spent twenty years organising communications for business clients.
A corporate event, a media project or a publishing launch brings many people and decisions together. Yanina’s work has involved organising partners, leading creative teams, managing production and keeping the practical work moving.
She and Andrej have worked together for around sixteen years. In their joint projects, they have shared overall responsibility and divided the work to suit each assignment.
She organised an international tourism forum and led the team developing the city’s tourism identity.
As managing partners of Bright Ideas Studio, Yanina and Andrej developed, publicly presented and began implementing a tourism development strategy for Kerch, Ukraine.
Yanina organised the international tourism forum and led the designers developing the destination identity. Andrej coordinated external partners, financing and agreements. The programme involved city leadership, local businesses and the Kerch Entrepreneurs Union, with support from a USAID project.
The city council adopted the tourism identity in June 2011. The forum and identity gave the wider strategy concrete forms that partners could take part in and the public could see.
What this brings to GO!GEO
Experience in communicating an organisation’s direction, coordinating stakeholders and leading creative work through to a public launch.
She published a book that found thousands of readers within days.
During the first year of Russia’s full-scale invasion of Ukraine, other publishers were discussing small runs and a long wait for Pavlo Vyshebaba’s poetry collection.
Yanina and Andrej saw the demand and organised publication under her imprint, Vydavnytstvo Odniyeyi Knyhy. They brought together production, distribution and promotion despite disrupted business relationships. Yanina’s responsibilities included the publishing operation and payment administration; Andrej is credited as producer.
- First edition
- 15,000
- Second edition
- 20,000
35,000 copies printed in total.
What this brings to GO!GEO
Commercial judgement combined with the organisation required to produce, distribute and launch the work.
Co-founder, GO!GEO
She brings experience in helping teams turn expert knowledge into articles and videos that potential clients can understand.
For a potential client, your website needs to make your expertise understandable and relevant. For an AI assistant, it needs to give a clear account of what your company does and why it belongs among the businesses worth considering.
Yanina brings GO!GEO experience on both sides: years of communicating with business audiences and practical work introducing generative AI into content production. She knows how to organise people and tools around the message a company needs to get across.
Andrej leads client strategy and overall delivery. Andrii Kulakov leads engineering. Together, the agency connects business judgement, content expertise and technical implementation.
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Start with a Free AI Visibility Audit, followed by a short findings presentation.
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