Andrej Slabinsky
Co-founder, GO!GEO
Andrej has led strategic marketing and website projects for business owners internationally since 2004. His experience spans B2B communications, content-led customer acquisition and work with sales teams to improve the quality of enquiries.
Since 2017, he has worked with YouTube search and AI-powered recommendations. Across four business YouTube channels he produced, 103 videos exceeded one million views each. He now leads GO!GEO’s client strategy and delivery, helping businesses attract clients through AI assistants like ChatGPT.
Strategy starts with the owner’s priorities
He starts with the business you want to build.
- 01Which services bring the right return?
- 02Which clients do you want more of?
- 03What can your team deliver well?
These decisions shape the GEO strategy: the buyer questions we research, the services the website emphasises and the evidence a potential client needs to choose you.
He analyses lead sources, lead quality and sales feedback to improve the marketing.
Andrej has worked with owners and sales teams to understand where leads came from, whether they matched the services the business wanted to sell and what happened after the first contact.
He tracked how content and landing pages brought leads to the business.
His work has included adding tracking tags to video links, comparing visits to different landing pages and analysing the client’s existing CRM records. That made it possible to examine how people moved from viewing content to becoming leads.
He used these findings and sales feedback to change topics, improve the way an offer was presented and direct viewers to more relevant pages. The question was always practical: what should we change to attract better-qualified leads?
He leads your GEO strategy and follows it through to implementation.
You work with Andrej on the services, clients and markets you want to develop. He connects those priorities with the research, the website and the work the team delivers.
He explains what the research means for you.
Which companies are recommended for your priority service? Where does your business stand? He helps turn the findings into a decision about whether to proceed and what work would be worthwhile.
He turns the strategy into a brief the team can deliver.
He sets the direction for your services, expert content and supporting evidence, then works with the content and engineering team to implement the agreed changes.
He uses findings from AI recommendations and feedback on lead quality to guide changes to your website and content, helping your business attract more of the clients you want.
He reviews AI recommendations and available enquiry feedback with your team. Within the agreed scope, those findings guide improvements to the website, content and reputation beyond it.
He built business content that people searched for and platforms recommended.
For business owners, a YouTube channel had to serve a commercial purpose. Andrej connected topics and formats with customer demand, linked traffic to landing pages and used the response to decide what to make next.
He led strategy, publication and analytics, and answered to the owners for the production process and its commercial performance. Working with recommendations required a repeated cycle: develop an idea, test it, measure the response and improve the approach.
From early 2023, he and Yanina also integrated generative AI into the team’s daily work. Yanina led application testing and team adoption; Andrej handled technical integration and analysis. AI-assisted research, script development and voice production helped the team publish two videos a day on each of two business YouTube channels. On one of those channels, most videos passed 100,000 views, and many reached millions.
- videos exceeded one million views each.
- 103
- videos exceeded 100,000 views each, including those 103.
- 386
- YouTube Silver Creator Awards earned by his teams.
- 3
I LOVE DUBAI shows the scale of the work.
This Russian-language media and community project operated across YouTube and seven other social platforms. Andrej led strategy, publication and analytics; Yanina hosted, produced content and organised the production team. Their active work on the project was around 2022–2025.
The YouTube channel’s lifetime total reached 196 million views by October 2026. Behind that scale was a sustained production operation, with topics, people, publishing and improvement managed together.
What this brings to your project
Experience in understanding demand, making expertise discoverable and improving content through measured response. At GO!GEO, that discipline shapes the strategy for how potential clients find and choose your business.
He and Yanina backed a book with far more demand than publishers expected.
In 2022, during the first year of Russia’s full-scale invasion of Ukraine, publishers were discussing runs of around 1,500 copies for Pavlo Vyshebaba’s poetry collection, with delivery about six months away.
Andrej and Yanina judged the opportunity differently. They organised publication, production, distribution and promotion, launching a first edition of 15,000 copies. It sold out in roughly fifteen days.
A second edition of 20,000 followed about three months later. The book’s printed credits name Andrej as producer and Yanina’s imprint as publisher.
- First edition
- 15,000
- Second edition
- 20,000
35,000 copies printed across the two editions.
They took a city’s tourism strategy into implementation.
As managing partners of Bright Ideas Studio, Andrej and Yanina developed, presented and began implementing a tourism development strategy for Kerch, Ukraine.
The work brought together city leadership, local businesses, the Kerch Entrepreneurs Union and project partners. An international tourism forum and a new destination identity were practical parts of that strategy.
Andrej coordinated partners, financing and agreements. Yanina organised the forum and led the creative team behind the identity. The city council formally adopted the tourism identity in June 2011.
What this brings to your project
The ability to bring people with different responsibilities behind a shared plan and carry decisions through to implementation.
He helped make Koktebel Jazz Festival internationally known.
Andrej began as General Producer in 2004. Over seven years, he retained overall responsibility for the project, including budgets and sponsor relationships, while some other functions passed to colleagues.
The early challenge was to make a substantial event possible. He brought in three general sponsors and one official sponsor in about six weeks, then worked to build the festival’s promotion and partnerships.
Koktebel Jazz Festival developed into an internationally known cultural event with an important place in regional tourism. The work combined creative ambition with the practical obligations of financing, partners and delivery.
What this brings to your project
Experience in finding a viable route through a complex brief, securing the people and resources it needs, and staying accountable as the work grows.
Clients describe the value of his strategic work.
These reviews come from Andrej’s consulting work on business and expert YouTube channels. Clients describe how he helped them identify problems, clarify their positioning and plan their next steps.
- Rating
- ★ 5.0 / 5Overall rating on Kwork.
- Orders
- 44Completed orders.
“He explained everything from start to finish and identified the channel’s main problem. We ended up rethinking our whole approach.”
“He helped define a promotion strategy and positioning for my expert brand in a highly competitive market.”
“Thank you, Andrej, for a thorough audit. This was my second time working with you, and once again I received even more than promised.”
His method connects judgement with evidence.
Work with recommendation systems has required Andrej to keep questioning what is effective. At GO!GEO, that discipline becomes a cycle of research, implementation and review, always tied to the client’s commercial priorities.
“Every day, we see companies with years of experience left out when potential clients ask AI who to hire. Generative Engine Optimization (GEO) gives us a way to change that. This is a rare opportunity to generate qualified leads, especially in B2B. I believe now is the time to catch this new wave of traffic.”
- Form a hypothesis.
- Test the idea.
- Measure the results.
- Decide what comes next.
Let’s talk about the clients you want to reach.
We’ll show you which companies AI assistants recommend for your priority service and where your business stands. If we see a worthwhile opportunity to work together, you’ll receive a concrete proposal with the scope and price.
Start with a Free AI Visibility Audit, followed by a short findings presentation.
Explore GEO services and pricing →