GEO for small European businesses
How to get your company named when a client asks an AI assistant who to hire — in six short chapters, about 12 minutes in total. Written for owners, not for specialists; every term is linked to the glossary.
What changed: clients ask AI, and AI answers with names
A client who asks ChatGPT, Gemini or Perplexity who to hire gets two or three names, not ten links. If you are not one of them, the conversation never reaches you — however good your site looks.
How an AI assistant decides whom to name
The assistant turns the question into several searches, reads what it finds and names the companies it can describe with confidence from more than one source. Being known is not enough; it has to be able to explain why you fit this client.
Check yourself in about an hour: the two-step test
Ask each assistant the questions your clients ask, without your name, and note whether you are named. Then ask about you by name and note what it gets wrong. Write down the engine, date and sources every time — otherwise you cannot compare later.
Fix your own site first
Let the assistants in, say the same facts everywhere, describe each service with the client it is for, and add structured data that repeats the visible page. None of it needs special AI files or markup.
Where others have to say it: independent sources
An assistant trusts a claim more when someone other than you makes it. Registers, industry directories, review platforms, trade media and partners' sites are where that confirmation lives — and each should state the same facts as your own site.
Measure, repeat, decide — with a template
Keep the same questions and assistants, run them again on a new date, and compare with your baseline. Change one thing between runs, so you can see what made the difference. Our template has the columns you need.
Rather have it done for you?
The free check runs chapter three on your domain. A person reads the table before you do.