Fix your own site first

1. Can the assistants get in?

Open yoursite.com/robots.txt. It is a short text file that tells bots what they may fetch. Look for lines that block AI crawlers such as OAI-SearchBot, GPTBot, ClaudeBot or PerplexityBot, or a blanket Disallow: /.

OpenAI states that sites blocking OAI-SearchBot are not eligible for ChatGPT search results. Google states that its AI features are controlled through the same Googlebot rules as Search. Some hosting and CDN services also block AI bots by default — ask whoever runs your site to check the firewall settings as well.

2. Is the important text really text?

Assistants read text. Opening hours in an image, prices in a PDF, a service list that appears only after a script runs — any of these may simply not exist for them. A quick test: open the page, turn off JavaScript in the browser, and see what is left.

3. Do the facts agree everywhere?

Write down, once, the facts about your company: legal name, short name, address, phone, founding year, services, the people and their roles. Then compare that list with your site, your business register entry, Google Business Profile, LinkedIn and the two or three directories in your field.

Every difference — an old address, a founder spelled two ways, a service you no longer offer — gives the assistant a reason to hesitate, and hesitation means someone else is named. Fix the differences at the source, starting with the ones the assistant got wrong in your check.

4. Does each service say who it is for?

"We offer accounting services" answers no client's question. "Bookkeeping and VAT for small online shops in Slovenia, from company registration to the annual report" does. For each service write:

• which client it is for;
• which problem it solves;
• one example or case, with a date;
• a short question-and-answer section with the questions clients actually ask.

Use question-shaped subheadings and a direct answer in the first sentence under each. That is the shape an assistant can lift into an answer.

5. Structured data that repeats the page

Structured data is a block of code, usually JSON-LD, that lists the facts in a fixed format: an Organization with its address and sameAs links to your official profiles, a Person for each expert, a Service for each service. Google's rule is simple: it must match the visible text. There is no special schema for AI, and no AI text file is required.

What not to spend money on

• An llms.txt file sold as a way to "make AI recommend you". Nothing shows that it does.
• Dozens of generated articles. Volume without facts is what assistants learn to ignore.
• Hidden text or keyword lists. They make pages less useful, not more.