How we work together — and what it costs
Three steps: an audit that shows where you stand, a project that fixes your site, and ongoing work that keeps it current. Every price is fixed in writing after the audit — for the scope, not for hours.
Audit & Baseline
Every engagement starts here. It is the evidence behind our proposal.
- Your strategy on one page: the clients you want AI to bring, the ones you do not, your markets and limits.
- A locked set of questions your clients actually ask, put to every engine two or three times — without your name, then with it.
- A dated table: which engines name you, whom they name instead, and which sources they rely on.
- Three to five causes we can act on, and the project that addresses them.
The free check on this site is one dated table. The audit is the full picture it comes from.
Project
What we do with your site depends on the site you have. Every project ends with the same questions asked again, so you see before and after in one table.
Pages
Your site works, but AI does not understand its key pages.
- Five to ten key pages rewritten around your clients' situations: services, about, experts, cases, FAQ.
- Structured data and links between those pages.
- Done inside your current CMS.
Fixed price after the audit
Rebuild
The site exists, but its structure works against you.
- A new page map built from your clients' questions, not from the old menu.
- Key pages rewritten; structured data across the whole site.
- Your existing profiles corrected so the facts match the site.
- Done in your CMS; a migration is proposed only if the CMS blocks the work.
Fixed price after the audit
New system
There is no site worth keeping, or it does not carry your strategy.
- A new, fast site with a CMS your team can edit without touching code.
- Services, experts, cases and a page of evidence, with a source behind every fact.
- External sources corrected, and the missing ones created.
- Enquiries that come from AI answers counted separately.
Fixed price after the audit
Group
Several companies, brands or experts that AI sees as unrelated.
- A map of your legal entities: what each one does and who runs it.
- Company and expert sites that confirm each other.
- One set of facts across every entity, site and register.
Fixed price after the audit
Ongoing
Your business changes every week, and so do the engines. Ongoing work keeps what AI reads about you current. A content item is one published, checked piece: a news item, a case, an FAQ answer, an updated service page or profile.
Measure
We watch. For teams that write their own content.
- The same questions asked again every month.
- A dated report that explains what changed and why.
- A technical check: AI crawlers, structured data, speed.
- Two small fixes a month.
Fixed price after the audit
Care
We keep the site current for you. Our main package.
- Everything in Measure.
- You send raw material — a voice note, photos, a PDF, a link. We turn it into published pages.
- Up to four content items and one new page or case a month.
- Facts kept in line across the site and your profiles.
- A call every quarter.
Fixed price after the audit
Grow
Your marketing for the AI era, run by us.
- Everything in Care, with up to eight content items a month.
- Content from interviews with your experts.
- New external sources: profiles, directories, press.
- Your expert established as a name AI can recognise.
- Enquiries from AI answers counted.
- A call every month.
Fixed price after the audit
How new content gets on your site
Nothing is published without a person checking it.
You send
Whatever you have, in any form. You do not have to write.
We draft
We turn it into a page and check it against your facts already published.
You confirm
You confirm the facts; we answer for the wording and the structure.
We publish and check
With structured data and a date, then we check that AI crawlers can read it.
How we set the price
Fixed scope, fixed price, agreed in writing after the audit. You pay for pages, content items and measurement runs — not for hours. Ongoing work continues month to month after the first period set in the proposal, and you can change package from the next month.
Your site stays yours
The site, the code, the domain and every account are yours from day one. If you leave, you get the repository, the access, your facts and the full history of measurements, at no extra cost.
What no package promises
A place in an AI answer by a certain date, a number of enquiries, or secret files for AI. The method page lists what we promise and what we do not.
Start with your site
The check is free and shows where you stand before any proposal.